Thinking about corporate training these past few weeks reminded me of one of my childhood’s curious encounters: Hamburger U.
During my middle schools years, I lived in a suburb of Chicago that was also close to McDonald’s corporate training headquarters. In fact, our schools were used by the McDonald’s guys to test new toys before they were put into Happy Meals. It was a great diversion from class, needless to say.
What always was funny to me was the fact that on this campus stood a place to learn the McDonald’s way. Of course, in my ignorance of talent management, I thought that was where you went to learn to flip burgers and deep fry potatoes. Their Web site (and my now more open eyes to the world of corporate training) present a different story.
More than 5,000 students a year attend Hamburger U. There are regional training centers. Fourty-six credits offered at HU are considered by the American Council on Education as college credit. There are 19 full-time professors and there is the ability to learn in 28 languages. And, there are four named tracks: Crew Development, Restaurant Managers, Mid-Management and Exec. Development.
All of this is based on founder Ray Kroc quote, “If we are going to go anywhere, we’ve got to have talent. And, I’m going to put my money in talent.”
Has anyone else ever heard of this? Or other corporate training programs this extensive?
~Kristen Hayner

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